We start our businesses for different reasons: to create a better income for ourselves, to create an asset that someone will buy someday, to create freedom and lifestyle choice, or to impact the world and leave it a better place. It could be that we desire all these things.
When growing our business wealth, we must know the 'why' behind our decisions to set our business and wealth creation on the right path. Is the primary motivation to build a business that provides an income, or is it to build equity and a saleable asset one day?
It matters how we approach those choices so that we can create and gain a return for the blood, sweat and tears that we have experienced as part of the journey of building a business.
We are not financial planners or accountants. We guide our clients to make the best choice with clarity and alignment to their purpose to create true wealth at every stage of the business journey.
One of the key elements when working with our clients is their desire to have a positive and sustained impact on society for the benefit of the next generation. This can be achieved through establishing a charitable foundation. In the last century, charities were the domain of those who had "made it". After creating their businesses and wealth, successful entrepreneurs and business leaders wanted to give back. So, in their later years, they made a difference, leaving a legacy in alignment with their beliefs.
In this century, we can start to contribute much earlier by paying it forward and creating our charitable contributions at every stage of our growth journey. The next generation of business owners get this and want to make a difference from the start.