Air

We relate the Air element to the Value we create for ourselves, partners and communities inside
and outside of our businesses.

Air is what we breathe and what gives us life.

It can be fresh, it can be stale. Air is cleansed through nature.

Air is the breeze in the sail.

= Business Value

It's the Business Value that will afford us the returns we are seeking so that we can live the life we envisage for ourselves, reinvest to create more value, and ultimately leave a legacy that others may benefit from.

It's our business vision and value that drives us to this game in the first place.

Business value is created when we align our Brand, business model, and Structures.

Brand – 'who' we are here to serve, our 'purpose', what we are here to do, and our 'asset', the capability we are here to share
Business Model – generates the revenue, our products and services, our marketplace and how we access it through our sales process to maximise impact
Structure – systems and processes that drive the sustainability of growth, as well as how we share our business wealth and success to give to those who can't necessarily afford our Value but who could benefit from us being here, for example, through charitable foundations.

Brand.

When we align our Brand with our purpose, our business is inspired and in flow and drawn towards making a difference in the world.
Brand is about being clear on :
Our Purpose - what gets us out of bed every day.
Our Who - being who we are here to serve.
Our unique asset - being our point of difference.
Business Model.

Our business model is what affords us the ability to gain a return on our investment both commercially as well as energetically.
Products and services that solve a problem and deliver against a market need, drawing the market towards and adding value at every interaction, building longer-lasting, deeper client relationships along the way.
Opening up all routes to market to leverage sales campaigns that tell a story of value, building more volume of clients at better margins.
Structure.

Our foundations underpin our Value. We explore Time, Money and Capability as the key pillars that drive Value.
With a clear business model and a product range that draws the market to it, support of its channels and a compelling campaign message, a business creates volume and margin, leading to far greater profits and long-term Value.
When a business has solid foundations and knows how to manage time, money and capability, abundance can be created.

Air

Brand.

Business Model.

Structure.